Terms of Use

About Keep and these terms

Keep is provided by Ironclad Enterprises LTD, 1 Beckwith Head Road, Cardale Park, Harrogate, HG3 1RY, United Kingdom. Contact rebecca.hayes@aformely.com. These terms apply to Keep’s services alongside the Privacy Policy and applicable app-store terms. Keep is intended for adults aged 18 and over.

Your account and records

Provide accurate setup information and update it when circumstances change. Keep account access secure and use only accounts you are entitled to access. A guest account may be difficult to recover if you lose the device; use available sign-in controls to protect access. Local records may not have synchronized to the cloud yet. Check sync before removing app data or relying on another device.

Fitness and nutrition guidance

Keep provides general fitness and wellness tools, not medical diagnosis, treatment or emergency care. Plans and targets depend on your answers and cannot assess your movement, full medical history or surroundings. Stop an exercise that causes pain and seek qualified advice if you are unsure whether a workout or nutrition target is suitable. No particular fitness or weight outcome is guaranteed.

Food-photo analysis, portions and nutrition values are estimates. Review and correct them before saving or relying on them. Images cannot reliably identify every ingredient or allergen; do not use Keep to establish that food is safe for an allergy or medical condition. Exercise demonstrations are guidance, not supervision.

Subscription plans and free trial

Core paid features require an active trial or subscription. The standard US offers are:

• Annual: US$79.99 per year, with a 7-day free trial for eligible users. If you do not cancel before the trial renewal deadline, the trial converts to the paid annual subscription at US$79.99 per year.
• Monthly: US$14.99 per month, with no free trial. The first monthly payment is due when the purchase is confirmed.

Both plans automatically renew for the same billing period unless cancelled. Trial eligibility is determined by the store and your subscription history; not every account qualifies. Prices in other currencies, taxes and explicitly offered promotions may differ. The current price, billing period, eligibility and any trial or promotion are shown before you confirm the store purchase. A trial or subscription starts only after the store confirms it; reading these terms or starting a guest preview is not a purchase.

The annual plan is billed annually, not weekly. A weekly equivalent shown for comparison is not a separate weekly charge. Price changes are subject to store notice and consent requirements and applicable law.

Renewal, cancellation and refunds

Manage or cancel through the Apple or Google account used to purchase. For an Apple trial, cancel at least 24 hours before it ends if you do not want to be charged; renewals may be charged within the 24 hours before the next period. Review the expiry/renewal date in the store. Paid access generally remains until the current paid period ends after cancellation; trial access can end earlier under store rules.

Cancel an Apple subscription · Cancel a Google Play subscription. Uninstalling Keep, deleting an account or stopping use does not cancel a store subscription. Use Restore purchases to recover eligible access with the purchasing store account.

Refunds are handled through the purchasing store, subject to applicable consumer rights. Request an Apple refund. Contact support if you need help identifying the right process. Nothing in these terms removes a statutory cancellation, refund or other consumer right.

Permissions, your content and software licence

Some features need an internet connection or device permission. You control which photos and messages you submit. Retain ownership of your content; you give Keep and its service providers permission to process it only as needed to provide the requested service and as described in the Privacy Policy. Only submit content you are entitled to use.

We grant you a limited, personal, non-exclusive right to use Keep’s services subject to these terms and your access entitlement. Keep and third-party software, branding and demonstration materials remain subject to their respective intellectual-property rights and licences. Access does not grant a right to redistribute them. Open-source components remain subject to their own licences.

For apps obtained from Apple, the Apple Standard End User License Agreement applies to the software licence unless the App Store specifies a custom EULA. These service terms supplement, and do not replace, applicable store terms or mandatory rights.

Acceptable use and service availability

Do not access another person’s account without permission, bypass security or payment controls, submit unlawful content or disrupt the service. We may restrict access where reasonably necessary to investigate misuse, protect users or comply with law, giving an explanation and opportunity to contact support where feasible and lawful. Features can be unavailable during maintenance, network failures or service interruptions; contact support rather than repeatedly purchasing to resolve access issues.

Ending use, changes and disputes

You may stop using Keep and request account deletion through Account settings or support. Cancel a subscription separately through the store. If a material service or terms change affects you, we will provide notice and obtain consent where required. The effective date identifies the current terms.

If something goes wrong, contact rebecca.hayes@aformely.com so we can investigate. Your mandatory rights under the consumer laws applicable to you remain in force, including any right to bring a claim in your local courts. These terms do not require mandatory arbitration or waive rights that cannot legally be waived. Nothing excludes responsibility where exclusion is prohibited by law.